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Concept
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Concept Creation
A full end-to-end service helping you to deliver a market-leading new restaurant, café, or food product.
We have designed this structured process based on our experience in creating and developing food concepts for industry-leading brands.
Definition & Development
We work alongside stakeholders to challenge and strengthen the overall concept and F&B vision.
• Research, trends and competitive review
• Concept definition, description, and elements
• Customer journey and experience planning
• Menu vision and food identity
• Operating Model and Flow planning
• Price Point allocation
• Preferred locations identification or incubation process
• Site requirements
• Manning requirements
• Strategy and development framework creation
• Design and Brand Mood boards creation
Deliverables
Concept presentation and in-depth culinary brief created, along with operational feasibility plan.
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